Umberg/Zipser partner Mei Tsang participated at the B2C eCommerce Workshop hosted by U.S. Commercial Service of Orange County and the Women in International Trade on Reach Global Customers Through E-Commerce on Tuesday, October 24, 2017 in Costa Mesa, California.
Mei presented alongside speakers from Earth Friendly Products, Jordana Cosmetics, iGlobal Stores and JD.com as well as James Bledsoe, Director of the U.S. Commercial Service eCommerce Innovation Lab and China marketing expert Ann Bierbower. The workshop focused on selling direct to global consumers through eCommerce, featuring different online sales options, marketing and mechanics as well as the logistics needed to support eCommerce sales.
Mei has an international intellectual property practice focused on helping clients formulate their IP strategy, and shepherding their IP through various business cycles to achieve their business goals worldwide. Mei has substantial experience in patent and trademark portfolio development, and in all aspects of IP enforcement, including negotiation, licensing, and litigation at various courts at the federal, state, and administrative levels. Her clients also depend on her multicultural background and language abilities (Mandarin and Cantonese) to help them expand and navigate their IP strategy worldwide.